Lil Nas X’s stratospheric ascent to superstardom is a social media Cinderella story that demonstrates the transformational effect digital natives can have on the music industry and society at large. The first openly homosexual Hip-Hop and Black Country music star, Lil Nas is both an outlier and trailblazer; emblematic of Gen Z’s progressive fluidity in both identity and genre.

In December 2018 Lil Nas released his first single, Old Town Road (OTR). Whilst “Gen Z aren’t interested in labels” (Evershed, 2019), he used categorisation to his advantage, classifying the song in the less competitive Country genre online. Also engaging strategically…

Lucia Massey

Cultural practitioner, creative entrepreneur with strong belief in the power of the party. Masters student @ SOAS whilst running Doña —

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